Consulting & Advisory

Mount Fuji

Mount Fuji, Japan

MIG specializes in cross border market entry and expansions in both directions across the Pacific. MIG provides consulting services to Asian companies who want to introduce their technologies, products and services to the US market, and to US companies who want to enter Asia. We assess markets, analyze competitors and channel partners, draft entry roadmaps and provide comprehensive and integrated marketing strategies.

MIG works closely with cross-disciplinary, client-focused teams of professionals in each region and maximize our business intelligence and market reach. We minimize our client’s market entry costs and maximize revenue potential by creatively using emerging Internet marketing techniques as well as by creating profitable partnerships.

To jumpstart your business, we take temporary interim management assignments as well.

Market Research and Analysis

Before our clients decide to enter a market, we conduct market research and competitive analysis of the specific market they are interested in. Our market research services include: market assessment, forecasting/trend analysis, industry and customer analysis, competitor analysis, best practice, surveys and interviews.

Test Marketing

Before our client’s full entry into the specific market (Asia/US), we will evaluate their products/technology via test marketing. In contrast to artificial focus groups, we use real people as evaluators so that they can potentially become your customers and/or advocates of your products/technology in the future.

Entry Strategy and Road Map

Based on market assessments, competitive analysis and an awareness of a client’s internal constraints, we develop an entry strategy and a roadmap for each company

We define objectives and scope and prioritize the necessary steps that each company needs to take, including resource allocations and layout options for them to consider.

Depending on the needs of our clients, we will hire reps, management and/or other critical employees. If necessary, we will take a temporally assignment to represent the client’s company.

Marketing Strategy

In addition to traditional marketing strategies with off-line marketing components such as magazines, newspapers and media, we develop a comprehensive and integrated Internet (virtual) marketing strategy for companies who are ready to enter a specific market. Our creative Internet marketing techniques tailored to each specific geographic market minimize our client’s market entry costs and maximize revenue.

We will assist clients in developing their web/social media marketing techniques: blogs, Twitter, Facebook, LinkedIn, direct e-mail and user community building.

Project Management

Cross border projects are difficult to manage without understanding subtle differences in business practice. MIG will fill the gaps, interpret the discrepancies and make projects move forward smoothly and successfully.

© 2009-2018 Market Ignition Group. All rights researved.